Bao Shu's novella Everybody Loves Charles, translated by Ken Liu, is an exploration of identity, celebrity and corporate greed and power. Bao uses the by-now familiar trope of being "wired" into the feeling and sensations of a celebrity to present a world in which millions of people would rather spend hours of every day being someone else - someone glamorous, who does exciting things and has sex with the 'beautiful people' - rather that live their own lives.
Charles Mann is the world's most chosen 'livecaster' - a daring race pilot who has love affairs with the world's most famous women and who, unlike many other celebrities, is online for his subscribers 24 hour a day. He thrives on the knowledge that millions love him so much they want to know his every feeling and sensation, to see the world through his eyes. Takume Naoto is one of his subscribers, a programmer who works just enough to support a spartan life, and spends all of his remaining time vicariously experiencing Charles' life.
When Charles meets a woman who is outside of his world of fame and constant livecasting, he is persuaded by her to limit his livecasting - she refuses to allow his time with her to be a part of the experiences of anyone who cares to subscribe to Charles' livecasts. But when he contemplates stopping his casts altogether, he discovers the world of corporate brandmaking that lies behind the livecasts.
An ultimately pessimistic, even dystopic view of a culture where personal identity and experience are felt to be inadequate beside the hyped-up lives of the rich and famous, and where even the cults of celebrity are ultimately nothing more than ways to make profits, Everyone Loves Charles delivers a serious critique of the virtual and vicarious lives we are increasing drawn to.
Bao Shu's novella can be found online at Clarkesworld. http://clarkesworldmagazine.com/